Right in time for Halloween, Melt Cosmetics has teamed up with “Beetlejuice” to create a showstopping collection. Debuting in 1988, “Beetlejuice” is a cult classic Halloween film and has inspired a television series, Broadway play and numerous video games. Melt, whose CEO Lora Arellano leaned in their spooky side on…
Ladies, we know it’s hard (although fun) to go makeup shopping. There are hundreds of brands out there and almost every one of them promises to have the best in eyes, face and lips. However, if you’re married to one brand then you’re not experiencing the full spectrum that the…
Lora Arellano is the co-founder and CEO of Melt Cosmetics. Melt was established in 2012 by Arellano and Dana Bromar, first creating colorful and highly pigmented lipsticks. Over the years, the brand has grown exponentially and is now sold at Sephora. Arellano gained traction in the makeup world through her…
